Importance of word of mouth marketing

Ever wonder how you can entice your customers for the first time? With an awesome service? Or with an excellent product?


An exceptional marketing tactic allures your customer.  Before trying your product or service, customers interacts with your marketing medium. Yes it does has impact.

According to Nielsen reports more than 80% people make purchase after being recommended by their family members. Word of mouth marketing is an effective medium through which your brand grows exponentially.

The way word of mouth marketing used to be done in 80's and 90's will not be working now. You must integrate your online presence with offline marketing to take its advantage.

Growing need for social media optimization is in some way distracting companies goal. To take advantage of social media one must use the right strategy and not just concentrating on likes and shares.

Kimberly whitler states that word of mouth marketing is being a part of social media platform. She says even in seminars and events it holds interesting role in getting the word to potential customers.

So you can conclude that word of mouth marketing is always being an important aspect of business marketing.

American Marketing Association after interviewing marketing professionals conclude that 64% of professionals believe that word of mouth marketing works but only 6% of them mastered it.

To master word of mouth marketing you must initially engage, equip and empower. Gift them a custom personalized tote bags or ballpoint pens to initiate the engagement. A gift with your business name on it will increase the relation with the customer.

Take the advantage of your online presence by dragging them into discussion. You can use hashtags to trigger the discussion. Remember to use short and retweetably hashtags.

Give them importance, either by asking them an idea or suggestion. Lays company asked their customers to make a potato flavor of their own choice, by this the brand made great sales in 2013.

With growing technology you can blend it to fit your traditional word of mouth marketing and grow your business exponentially.

Write a comment

Comments: 0